Spotify has purchased podcast tech company Chartable and Podcasts. These are two large podcast ad tech firms. The company has done this to increase its services to advertisers.
Both companies provide popular tools for brands and agencies to understand the impact of podcast advertising.
Now you will be able to know who clicked on the advertisement in the podcast and whether they purchased the advertised material or not.
Due to the acquisition of Chartable, the company will be able to get two promotional tools namely SmartLinks and SmartPromos.
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