You have been involved in the mobile business for a long time. How do you analyze the mobile market? Let’s Talk about Nepal
Today’s mobile market is much better than yesterday. Compared to other businesses, the mobile market has suffered a lot and in the past only a limited number of brands were popular in Nepal but now many brands have come.
What are the dominant companies in the mobile market right now? What are the mobile brands that have been established in the market lately?
There are more Chinese brand mobiles in the market than ever before. Earlier Samsung mobile brand dominated the mobile market of Nepal but now Chinese brands like Oppo, Huawei, MI, Gionee are in high demand. These phones are selling well in the market due to their low cost and good features like more RAM, internal storage, selfie expert etc.
What kind of mobiles are the consumer’s choice? Looking at your sales, what are the features of the range of mobile phones that increase sales?
Now consumers choose mobiles with good selfie camera, RAM and internal storage. Now only 6 GB of RAM has come and the main feature that consumers are looking for in the phone is how many GB of RAM or internal storage and how many megapixels the camera has. Consumers will see if updates are available on any phone. The most in demand phones now are the midrange phones.
What kind of mobiles and other services are there in Mobile Club? How do you make a name for yourself in this crowd of copper houses?
Mobile Club has most of the mobile brands entering Nepal. Among them, the top brands like Oppo, Huawei, MI, Gionee and the now very popular One Plus brand phones are available in the mobile club. We also have the facility of mobile exchange offer. Users can easily exchange in the mobile club after using the phone for 2 and 3 months. We have been providing this offer for about 6 and 7 years and many consumers come for this offer.
“Our policy is consumer satisfaction. Even after many years of experience, we have not been able to defraud our customers. Tamrakar House is the number one mobile house in Nepal. The view of Tamrakar House and other complexes is different. Most of the high range mavils that are sold in Nepal are sold in copper houses.”
Mobile exchange offer has also been brought. How can consumers easily exchange mobiles? There are also complaints that customers are cheated.
First of all, my request to the general consumer is to keep the VAT bill and box of the mobile you have bought safe which gives good value when exchanged. The number of phones stolen from India entering Nepal has increased and these phones are being sold openly in general stores online. As these phones are sold online, without boxes, without bills and at very cheap prices, it is becoming difficult to compete in the market. Such phones are difficult to exchange.
Speaking of complaints, there is no such problem in the mobile club till now. Most of the customers who come to Mobile Club are our regular customers. There are many customers who exchange phones bought from Mobile Club.
What do business people need to pay attention to in order to survive in Nepal’s mobile market?
From the outside, the mobile business has a lot of advantages but there is a lot of competition in the mobile market. Currently, only 1 and 2 percent have to work in this business. Similarly, there is a lot of competition among the companies in Nepal and there are a lot of brands. In such a case, it is difficult to say which brand or company will survive or not. It is unknown at this time what he will do after leaving the post. And companies that sell illegally should be stopped and the media needs a lot of support to get rid of it.
What are the problems of mobile entrepreneurs? How much impact has the gray market product had?
At present, the gray market is the biggest problem of mobile entrepreneurs. For example, at present, One Plus 3 usually sells for Rs 40,000, but when it is stolen from India and sold online, it is sold for only Rs 26,000 or Rs 30,000.
“Customers themselves are unaware of this and may have problems later. I would like to say to the general consumers, after buying a new phone, you must take VAT bill and box and save it for tomorrow.”
Not only this, the state should also take steps to eliminate the gray market. The budget speech talked about the implementation of the white list and these rules should be implemented as soon as possible. Nepal Mobile Entrepreneurs is also taking some steps against the gray market.
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